Can you make a new year’s resolution in September? It is technically the start of the new academic year and whilst the summer holidays might be over, it’s a great time to get back into work mode with a fresh perspective (and perhaps a new notepad!) and think about your business goals for the final quarter of the year.
If you work in marketing and communications, you’ll be used to receiving invites to conferences and events up and down the country that promise to provide you with industry insights, fantastic freebies and many networking opportunities. But as someone who knows the industry inside out, sometimes you come away from these events wondering what was that actually about?
Here at South Coast Creative, we set ourselves a goal to make sure that marketing and communications professionals in the Solent region are bought together in one place to gain a fresh perspective and the latest industry information to take back to their organisation.
So, we’ve been busy over the summer bringing to life an event for communicators, by communicators. The Solent Communications Conference is coming to the Solent Hotel in Whiteley on Monday 27 November.
You should attend if you want to hear from a whole host of industry leading experts who will give insights into the great work happening across the communications landscape. They include:
- Dean Clarke, Global Head of Digital Communications, Brand and Creative Services at BAE Systems
- Francis Ingham, Director General of the PRCA and CEO of the ICCO
- Helen Reynolds, Director of Social for the People
- Amanda Moulson, General Manager of Access the Agency
- Tinni Guha Roy, Vice President and Group Manager of Digital Strategy at Access the Agency
- John Smythe, Leader of Engage for Change
Here’s a bit more about who our keynote speakers are, and what they do.
The first inspirational speaker from the communications community is the Global Head of Digital Communications, Brand and Creative Services at BAE Systems, Dean Clarke. In his current role Dean manages the visual identity, digital technologies and messaging for everything from recruitment strategy to fighter jet sales campaigns. He has over 10 years’ international experience in marketing communications roles and has worked in internal, external, media, public relations and brand, delivering innovative campaigns underpinned by digital communications and social media.
He is also a leadership graduate of the IMD business school in Lausanne, Switzerland and is a Chartered Electrical Engineer by training prior to his life in communications and marketing.
Dean is set to provide an innovative and engaging key note session.
Joining Dean is Francis Ingham, Director General of the Public Relations and Communications Association (PRCA). Francis operates out of London and Dubai and is also the Chief Executive of the International Communications Consultancy Organisation (ICCO – The International Communications Consultancy Organisation), operating in 55 countries across the globe.
Representing over 20,000 practitioners, the PRCA is the largest professional body of its kind for the PR and communications industry. ICCO is the voice of public relations consultancies around the world. Its membership comprises 40 national trade associations, collectively representing over 2,500 PR firms.
Ingham’s background is in politics and public affairs. He is External Examiner to the American University at Richmond; Trustee of The Speakers’ Corner Trust; and the Master of the City of London Company of Public Relations Practitioners. He was educated at the University of Oxford, where he read Politics, Philosophy and Economics. He appears in both the UK and the Global editions of PRWeek‘s PowerBook. We are very excited to have Francis join our keynote speaker line up.
Helen is the award-winning Director of Social For The People.
Her mission is to get public services using strategic communications to successfully listen, be more engaging and confidently inform their organisation with insights gained from public engagement.
With Social For The People, Helen builds the skills of communicators, whether she’s consulting on social media campaigns, running in-house workshops or undertaking communications audits and coaching communicators.
She’s won numerous national social media, digital and PR awards, was on The Guardian’s Public Leaders editorial board in 2016 and is the official cartoonist of Voice, the magazine from the Institute of Internal Communications.
Her cartoons were highly commended in the UK Blog Awards in April in the ‘Best PR blog’ category.
Amanda Moulson and Tinni Guha Roy from Access the Agency will be jointly speaking about the use of insight in developing communications strategies.
Amanda is the General Manager who oversees London operations, but as Access is rooted in insight-driven programming, Amanda provides key strategic insight across the whole Access client portfolio.
Amanda is the creative and strategic custodian of a proprietary approach, in which she stress tests all programming content to ensure that the target audience group is ruthlessly defined and that the strategies and tactics will create the desired behaviour change to deliver business impact. During her career to date, she has worked with a number of clients, including Philips Sound, Pepsi, Unilever and Coty.
TINNI GUHA ROY
With more than 10 years’ experience working across consumer and healthcare PR and digital campaigns, Tinni is ensures all projects have an integrated digital approach.
Tinni also manages communities online for global and UK clients. She places a strong emphasis on developing engaging, relevant content that resonates with key audiences while being mindful of the need to align with the brand voice and positioning.
Digital isn’t just Tinni’s job, it’s her passion so she’s always up-to-date on the latest trends.
John Smythe is the partner at employee engagement lead organisation Engage for Change.
John is a master facilitator and adviser on leader and employee engagement and an authority for driving change, strategy development and transformation within organisations.
John’s career has seen him transform the employee experience through various internal and change communication programmes across the UK, North and South America, Africa, and Singapore.
He’ll be giving a keynote speech on employee engagement and internal communications at the conference – which internal communicators do not want to miss!
As well as the speaker sessions, you’ll have the opportunity to visit exhibitors who have driven innovation and creativity and are ready to share practical tools and techniques with you, and you’ll have time to network with likeminded marketing professionals to share best practice with.
So, if you’d like to join other communications colleagues from across the south coast who are ready to attend an event which will add real value to their marketing efforts, buy your tickets to the conference today: https://www.solentcommsconference.com/